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Research papers

Janus and the changing face of pricing research

Are you curious about how the economic crisis has influenced reactions to promotions? Do you wonder whether pricing is more important for shampoos or for diapers? Would you like to know how changing the size of a can of crisps works in relation to...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Maureen Arink, Anne Favrelle, Vicky Nef
Company: SKIM
September 15, 2010
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Citation

Arink, Favrelle and Nef (2010a, September 15). Janus and the changing face of pricing research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/janus-and-the-changing-face-of-pricing-research-